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Ready Set Pwn – A Vancouver Titans Overwatch League Podcast

Overwatch League, Vancouver Titans

Branding Review III – Paris Eternal

Paris Eternal Branding Review

Previously reviewed – Atlanta Reign, Toronto Defiant.

The Overwatch League is a self-proclaimed global league. So when the inaugural season rolled out with 9 teams from the US,  2 from Asia and just a single team from Europe with an all-Korean roster to boot, it was understandable how the EU region felt underrepresented. While it is clear to all that in professional sports, teams must build the best rosters first and worry about local representation second, we cannot ignore the immense value of what we have witnessed in the Paris qualifiers. The French crowd hadn’t just stolen the show but also their homegrown superstar SoOn away from the LA Valiant.

Paris Eternal

Paris Eternal

Could the Parisian team succeed where the Mayhem had failed, and make an all European roster work? Could the passion of the local fans propel them beyond what is expected?

Good – The local flavour is pridefully displayed. The boastful Coq Gaulois (the Gallic Rooster) is a perfect example of a logo with relevance to what the team represents. With the rooster originating as an insult from the enemies of France but later embraced as a proud symbol of their nation, it’s only fitting to be stamped on a plucky team of French / European players that may not appear as the most well-rounded and intimidating roster.

Bad – I know we have just praised the logo, but through no fault of their own, the Eternal have also opened a Twitch chat Pandora’s box (or maybe a bucket). By adopting a cock as their mascot, it is safe to say that the insatiable horde that is Twitch chat is licking their chicken fingers in anticipation for all the culinary (and non-culinary) puns…

PogChicken

Mediocre – While improving over the Defiant’s generic logo and title combo, the Eternal is a rather bland name, that would hopefully grow on us all as the season starts. Also, the  symbolizes infinity, not eternity… which is infinite time I know, but not entirely the same thing.

Next in line, is the Guangzhou Charge.

 

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