Ready Set Pwn

Author: OmniStrife (page 2 of 2)

Branding Review IV – Guangzhou Charge

Previously reviewed – Atlanta ReignToronto Defiant, Paris Eternal.

The first team from the newly added Chinese bunch will be the Guangzhou Charge. Rumoured to boast a mostly Korean roster they’ll be charged with reclaiming the Chinese franchise honour in the Overwatch League in 2019.

Guangzhou Charge

Will it be a good season for team GZ, or will it end like for the Dragons, with a GG EZ.

Good – Two things I like in Guangzhou’s branding, first is the teal colour which is coincidentally my also my favourite and even though it is a shade of the overused blue it is different enough to appear fresh. Another thing I love is how they’ve made everyone’s life easier by using the catchy Team GZ name instead of making everyone butcher the pronunciation of their city name. Lastly, this teaser video was sick:

Bad – So what’s the deal with the general electric terminology? Can’t wait to see the reveal of 2020s expansions: The Beijing Resistance and the Busan Volts.

Mediocre – The Logo is neither great nor bad, hence why it is mentioned here, the GZ is rather bland and its only redeeming quality – the negative space lightning bolt is a nice touch, but not enough to push it into the better half of OWL logos.

Lastly, we can only deem one sponsor as acceptable for the Charge:

Next in line, is the Chengdu Hunters.

Branding Review III – Paris Eternal

Previously reviewed – Atlanta Reign, Toronto Defiant.

The Overwatch League is a self-proclaimed global league. So when the inaugural season rolled out with 9 teams from the US,  2 from Asia and just a single team from Europe with an all-Korean roster to boot, it was understandable how the EU region felt underrepresented. While it is clear to all that in professional sports, teams must build the best rosters first and worry about local representation second, we cannot ignore the immense value of what we have witnessed in the Paris qualifiers. The French crowd hadn’t just stolen the show but also their homegrown superstar SoOn away from the LA Valiant.

Paris Eternal

Paris Eternal

Could the Parisian team succeed where the Mayhem had failed, and make an all European roster work? Could the passion of the local fans propel them beyond what is expected?

Good – The local flavour is pridefully displayed. The boastful Coq Gaulois (the Gallic Rooster) is a perfect example of a logo with relevance to what the team represents. With the rooster originating as an insult from the enemies of France but later embraced as a proud symbol of their nation, it’s only fitting to be stamped on a plucky team of French / European players that may not appear as the most well-rounded and intimidating roster.

Bad – I know we have just praised the logo, but through no fault of their own, the Eternal have also opened a Twitch chat Pandora’s box (or maybe a bucket). By adopting a cock as their mascot, it is safe to say that the insatiable horde that is Twitch chat is licking their chicken fingers in anticipation for all the culinary (and non-culinary) puns…

PogChicken

Mediocre – While improving over the Defiant’s generic logo and title combo, the Eternal is a rather bland name, that would hopefully grow on us all as the season starts. Also, the  symbolizes infinity, not eternity… which is infinite time I know, but not entirely the same thing.

Next in line, is the Guangzhou Charge.

 

Branding Review II – Toronto Defiant

Previously reviewed – Atlanta Reign.

Before the official expansion reveal, Canadian OWL fans were hopeful to see a team, somewhere down the road to represent the true north. Unless we are talking Hockey, Canadians are lucky to get a team to cheer for in the major sports leagues, let alone two. So once there is a Canadian team, two things are certain; It will be based in Toronto and out of solidarity, the rest of Canada will cheer for them too.

To our delight though, not only did we get a team – we got two! And when that happens, that solidarity turns into a wonderfully bitter rivalry. Sorry, but as a Vancouver representative, I am looking forward to kicking your ass, Toronto. With that out of the way, on with the review.

Toronto Defiant

Despite the early super edgy Venom leak, we were pleased to see the slightly less edgy true face of the Defiant.

Good – Nothing exudes brand awareness like confidence and being in tune with the community. So when fake Toronto OWL representatives were running rampant on social media, the Defiant have embraced the meme and rolled with it during their official reveal where staff (official this time) were wearing these:

Bad – Not as edgy as the Venom, but still pretty darn close. Toronto sports fans are often regarded as salty and are criticized for constantly feeling underrated and underappreciated by the neighbours to the south, so when you start your reveal with the defensive: “they call us America light” approach, it kind of makes me see where they are coming from.

Mediocre – The red and black colourway and logo, while not bad – are simply generic. To reiterate, you could have put any other city name next to Defiant and nothing would have really changed. Not every Canadian team needs to be a maple flavoured hockey puck wearing a toque, but a slight local touch could’ve added some value.

Next in line, is the Paris Eternal.

Branding Review I – Atlanta Reign

It has been very quiet here on the Pacific Northwestern front of the Overwatch League and the influx of news for the other expansion teams only makes it more apparent. Colours, skins and logos were revealed to the delight of the community and have kept the OWL flames burning while we all patiently wait for the 2019 season. Of the 8 expansion teams, 6 were officially revealed, one leaked unofficially and lastly, nothing from our Vancouver… Titans? who knows what we’ll be called, really?

What is left to do in the meantime then? Why, criticizing the branding of our rivals of course! I will go by the order of reveals and give my (entirely objective) opinion and state what I have found to be Good, Bad and Mediocre.

Atlanta Reign

The team to spearhead the reveals, initially famous for their peaches but now mostly for the Dafran experiment.

Good – The Reign’s reveal video is, in our opinion, the standard to which all video reveals should aspire to be. The music – awesome, the editing – awesome, the jebait at the end – legendary. Nothing quite sets the tone for the Reign’s wild ride like their video does, and I can’t wait to see how it all pans out. 

Bad – While I do not hate the logo’s appearance and colours, I cannot ignore its uncanny similarity to Pokemon Go’s Team Valor, and the fact that everyone inthe organization did ignore it is strange. It’s not a bad logo but it is unoriginal.

Mediocre – The team’s name could have been a bit better, with no local relevance to Atlanta (unless there was some regal Atlanta history I was not aware of) the “Reign” kind of comes off as too generic and too reminiscent of Seoul’s “Dynasty” template while lacking in context.

Next in line, is the Toronto Defiant.

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